Reach out to Karen: info@smartstepstoaustralia.com with any questions!
Send My Bag’s kind words
“It’s been great to be a part of the Move to Australia Directory. The relationships that Karen creates with her readers is built on trust and transparency, so listings on the Directory already have a head start of benefiting from the hard work of cultivating that over the years.
“Karen has taken the time to build a relationship with me. Her New Life in Australia podcast offers another element to the Directory which few others do [listen to Darren’s podcast interview here] – it provides the opportunity to speak about your business on a platform that has only continued to increase in popularity.
“Australia is seeing a surge of expats arriving into the country, so being part of the Directory with access to individuals who are in the researching phase of relocating has been very beneficial and has contributed towards our continued success in the country.”
– Darren Johnston, Partners Team at Send My Bag, December 2024
Advertise
Move to Australia Directory
Calling all migration and relocation businesses who want to be discovered by more of your ideal clients!
Get found by your ideal customers…
Build authentic trust…
Deliver an outstanding service…
Repeat…
Our aim is to connect the best migration and relocation services with families who are following their dreams.
Can you relate to any of these?
- You know there are plenty of your ideal clients out there, but they struggle to find you.
- You invest in expensive print advertising which helps in the short term but interest quickly disappears.
- You have a website & socials but you want to connect more deeply with the people you know you can help.
- You want prospects to REMEMBER you so they come back when the time is right.
- You have a steady stream of inquiries, but you’re looking for a way to demonstrate your credibility so you can transform them into clients.
- Your vision and mission for your business are about helping more people to follow their dreams (not just about making more money).
- Your paid ads target large numbers of cold leads, but you would rather focus on building and nurturing real relationships.
Get started with listings from as little as $8.33 AUD a month!
Interested? It all starts with an application so we can see if we’re the right fit for one another!
Buyers Collective’s kind words
“Hi Karen, I wanted to share some lovely news — we received calls from two interested individuals following my podcast interview with you [listen to Dianne’s podcast interview here]. It’s always heartwarming to hear positive feedback, and I truly appreciate your ongoing support!”
– Dianne Horton, Buyers Collective
How do you share your story with the people that matter?
The Marketing Rule of 7s says that people need to hear your brand name SEVEN times before they’re ready to take action.
Is your name out there enough for people to see it that many times? More importantly, is it out there in places beyond your own socials and website?
In today’s digital world with all of our distractions, potential customers need to hear about you even more and really get to know you before they’re likely to hit the buy button. Not only that, but they want to see you mentioned in multiple places – not only on your own website – so they know you’re credible.
Are you ready to build relevant, authentic connections?
What if you could find a place where your ideal customers hung out?
What if this was a place they trusted and, by association, you being there would elevate their trust in you?
What if they could get to know you, your values and your mission and then take action to buy from you when they’re ready (rather than seeing a short, forgettable, uncompelling sales ad that just lists your services and doesn’t inspire action)?
What if you could get your brand in front of more people who need what you offer without more effort?
Introducing the Move to Australia Directory!
I created the Move to Australia Directory to connect amazing relocation and migration services just like yours with customers who need your expertise.
Rental Search Australia’s kind words
“Karen, what you’ve created is amazing. You seem to be everywhere – you must be a very busy lady! You include so much in the Enhanced tier of the Move to Australia Directory. There’s so much value for members, and so many ways you help with visibility without any pressure. Being able to come on the podcast to share our story is a fantastic opportunity. Thank you.”
– Jade, Rental Search Australia
Ready to join brands like True Blue Migration Services, bdhSterling, Transfur Pets and E-Sterling Services?
Hi, I’m Karen Bleakley, Founder of SmartStepstoAustralia
I love helping busy families follow their dream of moving to Australia by simplifying the process, removing the overwhelm and providing a supportive community so they can enjoy the journey and create a life they love.
I love helping brands build meaningful connections with my audience of soon-to-be expats (and expats now living in Australia) who are moving their lives across the world.
Welcome to the Move to Australia Directory!
I’m so excited to introduce you to the Move to Australia Directory! I want to help my readers choose the services they need to move to Australia with more ease, and help brands like yours reach the people you’re here to help.
I would love for you to be part of it if it feels aligned with your values.
What is the Move to Australia Directory?
I’m passionate about helping my readers and Facebook group members enjoy a smooth and easy relocation to Australia. A huge part of this is helping them connect with professional services to help them on their journey.
Up until now, I’ve chosen to partner with a few handpicked brands via my resources page or through sponsored blog posts, but now I’m ready to open the doors wider and introduce some new connections to my audience.
I remember how challenging it felt when we made the move to Australia. I had no idea how or where to find reliable migration services such as migration agents, shippers, pet movers, money transfer companies…
It all felt very overwhelming. Moving to Australia was our big dream and it felt like a lot of pressure to choose the best migration services, especially as we were often relying on Google searches rather than personal recommendations. Then we arrived in Australia and found it just as challenging knowing which brands to trust for things like health insurance, life insurance, writing our Wills and all the things.
This was a big reason why I created my website and Facebook group. I wanted to create a safe and trusted community for those on the same journey so they would feel less alone as they followed their big dreams and I wanted to make the whole experience as easy and stress-free as possible.
The Move to Australia Directory connects people who are making a huge, life-changing move with businesses that can help with all aspects of their relocation and resettlement.
I want the people who need your help to find you.
Reasons to advertise in the Move to Australia Directory…
Here are some benefits of joining this inclusive, supportive migration community…
Tap into our audience and benefit from the trust we’ve built with our readers over 8+ years!
The Move to Australia Directory is free for readers to access all year round (your ad won’t end up in the bin like a magazine or newspaper!)
Be promoted on our niche social media accounts and via email to our audience. We are here to help elevate your brand!
Enhanced Listing members can join our Move to Australia Facebook community (5.3k members) and be part of real conversations.
Opportunities for Enhanced Listing members to take part in collaborative content like this blog post (included in the fee) as well as discounted sponsored content (Q&A posts, articles to showcase your expertise, customer case studies…)
Improve your website’s SEO by receiving an industry backlink to your business.
Enhanced Listings can embed reviews into their listing to make decision-making easier for readers.
Enhanced Listing members can come on the New Life in Australia podcast to showcase their expertise, and we can create a short video intro like this one to add to your Directory listing so people can see your face and hear your voice.
Host our badge on your site to enhance trust.
Promote our content about you to your audience (or run ads to it) – it reinforces your reputation as a well-connected leader in your field and showcases your business beyond your own website.
All of this with a low annual subscription fee. You have complete control over your listing and you can update and refresh your listing as often as you like, in line with your business requirements.
What the Move to Australia Directory is not…
I’ve talked about what the Move to Australia Directory IS, but it’s just as important to talk about what it’s NOT as well.
- It’s not an old-skool directory from 2010 that gets 3 million cold page views a month. While growing this into the ultimate online resource is the plan, right now I’m focused on building relationships and creating a dymanic product that is much more personal to support my warm, niche audience and provide valuable connections.
- It’s not a directory that is set and forget for me (and it shouldn’t be for you, either). I actively manage the listings, help make tweaks to improve performance, promote listings on social media, create relevant discussions in my Facebook group and provide opportunities for additional promotion with collaborative blog posts and podcast interviews. Essentially, I’m here to help elevate the profile of Move to Australia Directory members as much as I can. If you keep your listing up to date and add special offers, news and testimonials it means I have more content to share.
- It’s not free! (I’m regularly asked for a free listing in return for a link swap!) There are free and cheap directories out there. This isn’t one of those (although I think it’s amazing value starting at just $8.33AUD a month!) I’m a small business and I charge a fee for the work that I do – and the Move to Australia Directory is about more than just your listing. It’s about sharing your story and your brand – the listing is just the calling card at the heart of it.
If you’re ready to get started, click here to find out more
Ready to get your brand in front of thousands of monthly readers + 5.3k Facebook group members who are moving to Australia? Hit the button to request our media kit & more information >>
We’re here to increase your visibility
To streamline the recommendation process, businesses featured in the Move to Australia Directory will be the ones we recommend to our audience.
It’s about giving you the spotlight you deserve and elevating your profile with the people who need what you offer.
Got questions? Visit our FAQ page here
Testimonials
“Go Walkabout has been successfully working with Karen and Smart Steps to Australia since 2016. We have covered a number of Smart Step readers with the insurance needed when emigrating. The feedback from the clients has been positive and we have been able to remove some of the stresses and strains when emigrating.
We have provided a video interview with Karen that helps clients understand why specialist one-way insurance is required and this is one of the ways we’ve been able to convey our value to potential clients along with articles on SmartStepstoAustralia and a listing on the website’s Resources page. .”
Mark Brunger, Director
Go Walkabout
“Karen’s website creates a lot of value for people who decide to relocate to Australia, which is why we started this partnership in 2019, and it is still, to this day, a great match!
Karen has been helping us promote our services by offering high-quality content leading to regular conversion to our business. “
Izabela Szymanek, Affiliates & Advertising
TriGlobal
“Here’s what I know about Karen, she’s committed to getting great results for those who work with her. You won’t find a more generous and kinder collaborator in achieving your migration, business success or lifestyle goals.
Karen is what I call a balcony person, someone who consistently works towards elevating others so they can flourish, pursue their goals and become better people.
She’s the kind of person I love collaborating with. And she has a ready smile, lovely sense of humour and all-round positive vibe that makes the journey with her a fun and joyous one.”
Wendy Alexander, Career Mastery Coach
Happy Career Hub
“When I was six years old, my family migrated to Australia, and I bet my parents would have felt a whole lot more prepared for that journey had Karen been there to guide them with her thoughtfully curated content!
I am lucky enough to know Karen well, and you’d be hard-pressed to find someone who puts more heart and soul into their content and supporting people to chase their dreams. The thoughtfulness Karen puts into the stories she shares and the brands she partners with speaks to how much she values her role in paving the way for others to make the move to Australia and live a life they love.”
Erica Webb, Founder
Self Kind Hub
Quotes from our reader survey:
Just to highlight the volume of feedback we received from our reader survey that pointed us towards creating the Move to Australia Directory, here are a small handful of the responses received!
- [It has been so useful] getting ideas and recommendations from yourself, Karen. I’ve found you so helpful on our journey so far, so thank you! I would really like one reliable, up-to-date resource listing all migration services – definitely would be really helpful if someone has already done the research and ensure they are reputable and not scammers!
- I would like to know more about the company, their values and particularly what reviews people have left.
- I’ll be honest I’ve been following yourself now for just under 12 months and have found your website extremely helpful with different questions I’ve had. You were the top contact on our list to help with the relocation.
- I’ve been following you and your website, and I’ve found your website extremely helpful with excellent information. You are my top contact I have in my note book to help with the relocation of the move as it’s a minefield. The amount of hours I’ve spent online researching is crazy.
- Your page is so lovely and welcoming, thank you. Loving the experience (although stressful!) looking forward to exploring our new life.
- I have really valued the advice and recommendations from people on this site [SmartStepstoAustralia]/group [Move to Australia FB group].
- I’d love to see real-life case studies, and ‘meet the agent’ type content.
- [I’d like to see] more information, options and reviews in one place would be great like case studies / interviews.